The Story of the Peanut App: Connecting Women Globally

Introduction

The Peanut app has transformed how women connect during pregnancy, motherhood, and other key life stages. Often called “Tinder for mums,” Peanut creates a safe and inclusive platform for women to share experiences, build friendships, and find support. Since its launch, it has empowered millions of women by addressing gaps in social connection and offering a digital space for meaningful interactions.

This article dives deep into the story behind the Peanut app, its impact on the antenatal and postpartum communities, and how it continues to support women in their journeys.

The Vision: Peanut’s Founding Story

Peanut was founded in 2017 by Michelle Kennedy, who previously worked as the deputy CEO of the dating app Badoo and was on the founding team of Bumble. As a new mum, Michelle realised that while dating apps connected people romantically, there was no similar platform for women navigating pregnancy or motherhood. She struggled to find like-minded women to share advice, ask questions, or simply bond over shared experiences.

Recognising the gap, Michelle leveraged her expertise in app development to create Peanut, a community-driven platform tailored to women’s unique needs during pivotal life moments.

How Peanut Supports the Antenatal Community

Addressing the Loneliness of Pregnancy

For many women, pregnancy can feel isolating. While partners, family, and healthcare providers play supportive roles, there’s often a lack of peer connection. Peanut fills this gap by fostering communities where women can discuss the highs and lows of pregnancy and beyond.

Popular Antenatal Topics on Peanut:

Antenatal care: Sharing tips about finding quality care providers.

Antenatal appointments: What to expect and how to prepare.

Prenatal care routines: Discussing healthy habits during pregnancy.

By connecting mums-to-be, Peanut ensures women feel supported throughout their pregnancy journeys.

Building Connections Through Shared Experiences

Peanut’s algorithm matches users based on shared interests, proximity, and life stages. Whether a woman is attending antenatal classes near me or managing prenatal care, she can find others navigating similar experiences.

How It Works:

Profile Creation: Users set up profiles highlighting their life stage, interests, and location.

Swiping to Match: Similar to dating apps, women swipe to connect with others.

Community Discussions: Users participate in group chats on topics like yoga during pregnancy or antenatal vitamins.

Supporting Physical and Emotional Well-Being

Antenatal Fitness and Yoga

Maintaining fitness during pregnancy is a key focus for many Peanut users. The app features active discussions on topics like antenatal yoga and pregnancy yoga classes. These exercises improve physical health, prepare the body for childbirth, and help manage stress.

Shop Now:

Top Antenatal Yoga Kits

Pregnancy Yoga Mats and Accessories

Promoting Relaxation During Pregnancy

The demands of pregnancy can lead to stress and anxiety. Peanut communities often explore the benefits of relaxation techniques, including prenatal massage and massage for pregnancy. Members share personal experiences and recommend services.

Recommended Resources:

Find Local Pregnancy Massage Experts

Relaxation Kits for Pregnant Women

The Expansion of Peanut’s Mission

While Peanut initially focused on connecting mothers, the platform has since expanded to support women across other life stages, including fertility and menopause. This evolution reflects the app’s mission to address the holistic needs of women throughout their lives.

Community Growth and Global Impact

Peanut has grown into a global network with millions of users. Its forums include discussions on a range of topics:

Preparing for childbirth with antenatal scans.

Finding reliable antenatal clinics for prenatal care.

Building emotional resilience during the postpartum period.

Real-Life Testimonial:

One Peanut user shared how she joined a local group of women who attended pregnancy yoga classes together, forming lasting friendships that extended into their postpartum journeys.

Leveraging Peanut for Antenatal Education

A Digital Hub for Knowledge Sharing

Peanut also serves as an educational resource. Women frequently discuss insights gained from antenatal education, sharing tips on topics like labour preparation, breastfeeding, and newborn care.

Example Discussions on Peanut:

Experiences with antenatal checkups and what questions to ask.

Recommendations for antenatal vitamins and supplements.

Advice on choosing the best antenatal clinic for specialised care.

Tip: Participate in topic-specific groups to gain valuable insights from experienced mums.

Frequently Asked Questions About Peanut

Q: Is Peanut free to use?

A: Yes, Peanut is free to download and use. Some premium features may require a subscription.

Q: Can I find local resources on Peanut?

A: Absolutely. Peanut connects users with local mums and often includes discussions about services like antenatal classes near me.

Q: Is Peanut only for pregnancy and motherhood?

A: No, Peanut has expanded to support women in other stages, including trying to conceive and navigating menopause.

The Business Behind Peanut

Funding and Growth

Peanut has successfully raised millions in funding from investors, including EQT Ventures and Index Ventures. These investments have allowed the app to scale its features and expand globally.

Recognition and Awards

Peanut has been recognised as one of the top apps for women, receiving accolades for its innovative approach to fostering community and inclusivity.

The Future of Peanut

Peanut’s mission continues to evolve. Plans for future features include expanding its educational resources, introducing more personalised matching algorithms, and integrating tools to support mental health.

Why Peanut Stands Out

Inclusivity: Peanut is designed to be accessible and supportive for all women.

Innovation: Its use of AI for matching and community building sets it apart from traditional forums.

Impact: By addressing loneliness and providing antenatal support, Peanut makes a tangible difference in users’ lives.

Sources and Additional Reading

Peanut App Official Website

National Health Service (NHS): Antenatal Care

Forbes: How Peanut Is Redefining Motherhood

Conclusion

The Peanut app is more than a social platform—it’s a lifeline for women navigating pregnancy, motherhood, and beyond. By creating a supportive space for discussions about antenatal care, self-care, and mental health, Peanut empowers women to face life’s transitions with confidence. As it continues to grow, Peanut remains a testament to the power of connection and community in making motherhood—and womanhood—easier and more fulfilling.

If you’re seeking friendship, advice, or a sense of belonging, Peanut is here to remind you that you’re never alone.